SEO keywords play a pivotal role in raising your online visibility. So what exactly is an keyword in SEO? Let's break it down.

In internet marketing, a keyword is a word or phrase that individuals input into web browsers when they are seeking a particular service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords for website ranking.

The power behind SEO keywords lies in their ability to connect what users are searching for to the content that your website offers. Wisely using these keywords will help lure the right audience and increase the likelihood of leads.

Having established what we mean by the term of an SEO keyword, let's look at how to use keywords efficiently. Optimizing the use of keywords necessitates a balance. You want to include relevant keywords to get the attention of search engines but without overloading your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. You should also think about using keywords in the metadata and headings of your website, as these are areas where search engines often look.

Moreover, it's critical to choose keywords that connect with your targeted market. This implies understanding their language, their internet search habits and their needs.

In summary, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a essential tool to be successful in the aggressive world of website digital marketing. However, success hinges on its effective and balanced use.